Farmers’ Producer Organizations (FPOs) in Nagaland, operating under the Ministry of Tribal Affairs, participated in a specialized training session facilitated by ONDC India and Walmart Vriddhi in Kohima, Nagaland. The focus of this training revolved around enhancing the marketing strategies for organic products through e-commerce platforms.
The engagement aimed to equip FPOs in Nagaland with the necessary knowledge and skills essential for effectively showcasing and marketing their organic produce in the digital sphere. The collaboration with ONDC India and Walmart Vriddhi reflects a concerted effort to empower these FPOs by leveraging the potential of online platforms for product visibility and market expansion.
During the training session, participants gained insights into the nuances of e-commerce, understanding its functionalities, and harnessing its capabilities to promote and sell organic products. Strategies on how to optimize product listings, manage online inventories, and leverage digital marketing tools were thoroughly discussed to enhance the online presence of these organic products.
The training session served as a platform for knowledge exchange, where FPO representatives had the opportunity to engage with experts from ONDC India and Walmart Vriddhi, delving into the intricacies of navigating e-commerce platforms efficiently. Discussions also revolved around understanding consumer behavior in the online space, tailoring marketing approaches to meet evolving consumer demands, and ensuring a seamless customer experience.
This collaborative effort underscores a concerted push toward empowering FPOs in Nagaland to embrace digital platforms effectively, thereby expanding their market outreach and enhancing the economic prospects of organic farming in the region. The training session’s comprehensive insights and practical guidance are anticipated to catalyze a paradigm shift in how these FPOs leverage e-commerce for promoting their organic produce.