In a major leap towards sustainable and affordable urban commuting, Ola has officially launched its e-bike services in Delhi and Hyderabad, with plans to expand to Bengaluru following a successful pilot project in the city. The company has not only unveiled the pricing details but also outlined an ambitious strategy to deploy 10,000 electric two-wheelers across these three cities in the next two months.
According to Ola’s official statement, the e-bike fares are set at an enticing ₹25 for a 5 km ride, ₹50 for 10 km, and ₹75 for a 15 km journey, making it one of the most cost-effective solutions for city dwellers. The move is expected to not only benefit consumers with lower prices but also provide Ola drivers with higher earnings, creating a win-win situation for all involved parties.
Hemant Bakshi, the CEO of Ola Mobility, expressed enthusiasm about the venture, stating, “Following the massive success of our Bangalore e-Bike taxi pilot, we have proven its sustainable value proposition for all ecosystem participants. Now, we look at mass deployments across Bengaluru, Delhi, and Hyderabad, aiming to build a larger market for e-Bike taxis in India.”
In line with its vision and growth strategy, Ola plans to deploy 10,000 e-vehicles over the next two months, effectively claiming the title of the largest EV two-wheeler fleet in the country. Bakshi emphasized that electrification is the key to unlocking affordability in the mobility space, aligning with Ola’s commitment to driving affordable mobility through electrification.
The company has also taken steps to support its e-bike fleet by setting up 200 charging stations in both Bengaluru and Hyderabad. This infrastructure investment showcases Ola’s dedication to ensuring convenient and efficient charging solutions for its electric vehicles, contributing to the overall success of the e-bike taxi initiative.
Moreover, the e-bike taxi service is positioned as a multi-work opportunity for gig-economy workers on the Ola platform, paving the way for the future of commerce. Ola’s growth strategy extends beyond ride-hailing to encompass financial services, logistics, and e-commerce, showcasing the company’s commitment to becoming a comprehensive mobility and services platform.
With Ola Mobility Business turning EBITDA positive in FY23, the company is poised for further success in the burgeoning electric mobility market. As Ola plans to double down and scale up its e-bike services throughout India by the end of the year, the urban commuting landscape in the country is set for a revolutionary change, with Ola at the forefront of sustainable and affordable transportation solutions.